Nov 10
9
Google has just changed the labeling on its paid search ads from “sponsored links” to “ads.” Described by Google as being in a “limited trial” there was no further explanation behind the change. Harvard Business School’s Ben Edelman is ambivalent about the change. While it more clearly identifies what the links are, the word “ads” *** Read the full post by clicking on the headline above ***
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Study: Clear Ad Labeling Reduces Paid Clicks By 25 Percent